Streamlining the way you trade online.
Monday, June 23rd, 2008More and more business are looking to increase sales revenues by selling online to an ever increasing customer base. However the process of setting up an E Commerce website and accepting payment over the internet can seem quite daunting.
We have recently been asked to conduct some research on the preferred methods for accepting payments online by some of our E-Commerce businesses.
By following some simple steps your e commerce shop can be up and running in no time at all.
Setting up your website for accepting payment
Label Media can help you to build a website and set up a shopping cart. Shopfront is aimed at small business and is the ideal entry level E Commerce shop. The system will allow you to add an unlimited number of items to your website, presenting them in a way that will entice your customers to buy.
Choosing how to accept payments
Payment Gateways or Payment Service Providers (PSP) provide a secure link between your website and your merchant bank. The PSP do not handle the money, they just ensure that customers’ personal details are kept secure during the period when they are sent to the bank for authorisation. To use a PSP on your website you will need to obtain a Internet Merchant Account for your card payments to be deposited into. You will be expected to pay a fee for both the use of the PSP and the Merchant account. Both are usually based upon the number and value of transactions and so it is worth shopping around to find the most competitive rates.
Protx and SECPay are our preferred suppliers. Both of these PSP can be seamlessly integrated into your website, and their systems can be branded to look the same.
Mals Ecommerce is a FREE shopping cart solution, that will securely accept your customers details, but will require you to manually enter the information into a PDQ machine.
Sometimes; if you are a start-up business, it can be tricky to obtain an Internet Merchant Account until you have an established credit history and so you may need to consider alternatives. PayPal, PayPoint, Google Checkout all offer a combined payment gateway with Internet merchant accounts to offer a complete card acceptance solutions.
Contact us for free impartial advice on how your can integrate an E Commerce