Label Blog

Label Media has recently launched two courses due to increased demand for our consultancy services.  Grant funding is available for these courses up to the sum of £1500 if your in the Yorkshire area and have over five employees.  Fore more information please see below:

Course 1: 

Online Strategic Planning and Management Course

The correct online approach can transform an Internet presence into a 24/7 results-generating mechanism and give businesses a whole new way of working and communicating with their clients.

As the world wide web is still a relatively new phenomenon that is changing at an extremely fast rate many businesses find it hard to keep up with current technologies and get the best solutions short and long term for their business needs. 

Whether businesses need to expand its streams of communication, create fantastic web sites, develop relationships with clients or enhance business efficiencies, Label Media can produce an online strategy designed to empower businesses to fulfill their long term business goals.

Course Structure

Successful web solutions are about the clever application of new technology to solve every day company needs and challenges.  Our processes enable us to review your online business position, assess your online needs and priorities, and build a clear picture of where your strengths and weaknesses lie.

We then work very closely with business leaders outlining all forms of solutions available, how to effectively use them and manage them long term.  Both Label and the company directors collectively create a personalised online strategy for the long-term development of their business.  Importantly the company is left with this information to enable them to manage their online development efficiently and pass the information onto staff.

Questions we ask are:

Your business and industry environment: What are the trends? How to capitalise on good opportunities and evade bad practice?

Your brand: How will this online strategy support your brand and make it better? How it will work with your offline marketing material?

Your long-term company goals: How to achieve them, how much will it cost, what resources are available and how do you get them?

Who is your end user and what do they want from you?

The course will be delivered via a one-on-one workshop in Label Media’s studio. Hands on practical demonstrations will be given directly relating to the client’s business requirements.  The client can either have an existing web presence or none at all. 

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Course 2:

Planning a Web Marketing Strategy

Course covers: Reviewing your products and services. Sizing up the competition. Evaluate your USPs. Review your website. Natural SEO. PPC and other paid promotion.  Using Google AdWords. Review and Maintain your campaign using Google Analytics. Managing your online marketing team.

The course will be delivered via a one-on-one workshop in Label Media’s studio. Hands on practical demonstrations will be given directly relating to the client’s business requirements.

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For more information on how to apply for a course please contact a member of the Label Team on 0113 2458870.

Did you know that over 5 million people in the UK are using their mobile devices to access the internet?

Mobile web users already total one-fifth the size of people using their PC to access the internet and so it is not surprising that it is fast becoming a dominant internet platform. For these reasons more and more companies are looking to develop mobile websites to make the most of this growing audience.

The challenge faced by these companies is finding ways to present their information in a mobile friendly way. Accessing the internet via a mobile device requires an entirely different user experience; we tend to use our phones whilst on the move and so accessing the information quickly and easily is paramount. The screen on a mobile phone is considerably smaller, and typically mobiles tend to have alphanumeric keypads that restrict browsing capabilities.

Label Media have spent much time developing the best mobile website solutions. As a result the conventional graphic and flash animations synonymous with Label Media have been substituted by sites that are predominantly text based and use thumbnail images.

However, a mobile site designed by Label Media can perfectly compliment your existing marketing collateral, providing users with an alternative to easily accessible information. There are so many possibilities, for instance, you can use your mobile site to provide your users with regular news and RSS feeds, even provide simplified catalogues of new products.

For more information and a free consultation do not hesitate to contact us.