Bic Smile & Shaftesbury Youth Club Launch

by Richard Turnbull, Thursday April 14 2011

Two recent projects go live this week, "Bic Smile" cross-media promotion, broadcast in Ireland and a brand new content managed website for Liverpool's Shaftesbury Youth Club on Label Media's platform LabelEd.

Bic Smile

Working with Marketing Edge, Label Media designed and built www.bicsmile.com to accompany a series of Radio adverts broadcast in Ireland. Put a "BIC Smile" on your face is aimed at consumers in Ireland that are feeling the current economic pinch by offering them a fantastic €2 saving on most of Bic's shaving products. On some of their items that's almost a 90% saving.

The microsite gathers the users information and emails them a unique link, once clicked it verifies the user and sends them to a coupon page that is personalised with their details. The micro site is limited to 800 submissions per day and has been a success from the start.

To view the work please visit www.bicsmile.com

Bic Smile

Shaftesbury Youth Club

Shaftesbury Youth club is a hub of sporting excellence and community spirit in one of Liverpool's boroughs. As one of the oldest youth clubs in the country it was a privilege for Label to work with such a esteemed establishment and dedicated staff and volunteers.

Our vision was to produce a engaging website that would inspire the youth clubs members as well as sponsors, and give the club a website they could easily manage and maintain themselves.

The club is very proud with the finished product and they aim to use it as a key tool to provide information and inspiration to the surrounding community.

To view the work please visit www.shaftesburyyouthclub.org.uk

Bic Smile


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