Twitter’s army of over 140 million active users (myself amongst them) will no doubt have now noticed that the iconic Twitter bird itself has been redesigned. Twitter has also dropped the logo text and lowercase ‘t’ from the branding. According to their official blog
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles—similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
It does all sound a little bit, well like ‘marketing speak’ but the redesign and the bold statement which makes up the title of this blog does show a certain confidence in Twitter’s position in the world of social networks – one where they feel they no longer need any text for name recognition.
Time will tell if the new brand provides the levels of recognition they desire. I'll monitor #twitterbird with interest!